Are you a TPT teacher-author looking for ways to increase your sales and find more success? Not a TPT seller? Well, if you have some experience creating resources for your own classroom, are fairly adept on a computer, and are looking for something more as an educator, perhaps it is time you gave TPT a try! If you are not a seller and are interested in becoming one, feel free to use My Referral Code: https://www.teacherspayteachers.com/Signup/referral:ShellyRees
MY STORY: A little less than one year ago, I listed my first teacher resource for sale on Teachers Pay Teachers. My goal was to earn a few dollars a month, to be used for a little bit of fun spending money. Never in my wildest dreams did I think I would earn as much as I have in my first year! It truly has been an amazing year for me on TPT. Additionally, I have been energized as an educator and now feel like what I do as a teacher-author matters; that I am helping other overburdened teachers feel less stressed and supported. The feedback I have received from other teachers around the world helps me know that I am not alone.
Here are 5 STEPS to climb your way to TPT success:
1. Create eye-catching, easy-to-read product covers. This is critical. Take some time to browse through TPT and look at covers of products. Which ones stand out to you? Which ones are easy to read? The covers of your products are the first peek potential customers have at your resources. If the cover is not appealing, the customer will not click on it to learn more about your product, and no sale will occur. I was lucky enough to discover The Teacher Creator’s Toolbox by Laura Santos. She does an absolutely amazing job guiding you through this process with easy-to-follow tutorials. It is well worth the time and investment….trust me!
Take a look at one of my earliest product covers and its newer revised version:
While the first version gets the idea of the product across, the second product cover is much more appealing. A prospective buyer would most likely click on the second one, increasing the chances of a purchase.
2. Use keywords in your product titles and descriptions. While clever, cute titles are nice, they are not necessarily effective. Think about how you search for products you want to buy. You would never type “Popcorn Prefix Party” into the TPT search box when trying to find a product for teaching prefixes to your class. You would, however” type something like “Prefixes” into the search bar. Your titles and descriptions should reflect this thinking. Change the title so that the word “Prefixes” comes first, so that it will be picked up more easily by the search engine. Perhaps “Prefixes – A Popcorn Party” would work better. Remember, too, that you can simply make the title read “Prefixes” and have your product cover read “Popcorn Prefix Party” so that you get the best of both worlds. Function first, followed by the cuteness and fun factors! Laura Santos has a wonderful FREE help called “Optimizing Your Product Descriptions – A How-To Guide.” In her guide, Laura gives great advice on how to write the most effective product descriptions.
3. Use the TPT Seller Forums. Every single thing I learned in my first year has been found through the forums. I cannot imagine where I would be without these discussion boards. I most likely would still be selling a couple of items each month, earning a few dollars. There’s nothing wrong with that, but why limit yourself? The board “Selling Tips” was where I started. Other sellers there are so incredibly helpful and gracious. This board is where I discovered so many helpful pieces of advice. The “Technology” board is where I went for some Powerpoint and blogging help, and “Ask for Feedback” offered me some very sound, honest advice, which I used to improve and fine-tune my products and store.
4. Use PowerPoint. This, of course, comes down to personal preference, but I will say that my first couple of resources were created in Word, and when I switched to PowerPoint, I was amazed at how much easier it was for me. I never had considered using PowerPoint for anything except creating instructional and presentation slideshows. When several sellers in the Forums suggested using PowerPoint to make my products, I gave it a try and was immediately hooked. It is much easier for me to layer text boxes, graphics, backgrounds, and other elements in my creations. Furthermore, now that I am going back to revise some of my earlier products, it is very difficult to do so with the products I created with Word. Once again, this is personal preference. I know sellers who use Word for all of their products. For me, it is PowerPoint all the way! (By the way, the first “Poppin’ Into a New Year” product shown above was originally designed in Word. The second was created in Powerpoint. See what I mean?!!)
5. Upgrade to Premium Membership. Once I sold my first item, I switched to the Premium membership. With the free Standard membership, you will keep 60%, minus an additional 30 cents per transaction. With the Premium Membership, you will keep 85% of each sale, with no additional fee per transaction. What does this mean? Take a look at this comparison:
As you can see, once you have begun selling more resources, it makes sense to pay the $59.95 annual membership fee if you plan on being serious about maximizing your TPT potential. I am grateful I made the switch early on, so that not many dollars were lost along the way.
You Can Do It!
One of the things I love about Teachers Pay Teachers is the unlimited potential I have as a teacher-author! Now that I understand that there are teachers out there who appreciate the resources I have to offer, I am driven to set goals, work harder, and keep moving forward with my TPT career. I love that I can choose my own projects and the flexibility of time I can offer in a given week.
You can do the same! Keep learning, working hard, and reaching for your dreams! Follow the 5 Helps above to begin supercharging your TPT store today.
Questions? Feel free to leave them in the comments section below, and I promise I will answer them in a timely manner! 😀 Here’s to your success!